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INCLUDE all stakeholders in the industry - fitness enthusiasts, fitness and health professionals, allied healthcare workers – from around the world so as to widen our vision through interactions with people of diverse backgrounds, cultures and languages.
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INSPIRE participants to feel confident in their abilities to and the desire to change the way they work so as to serve their clients even better than before
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IGNITE participants to take action, to actively use the take-aways from the event to positively impact on - and make ripples in - the industry.