INCLUDE all stakeholders in the industry - fitness enthusiasts, fitness and health professionals, allied healthcare workers – from around the world so as to widen our vision through interactions with people of diverse backgrounds, cultures and languages.

INSPIRE participants to feel confident in their abilities to and the desire to change the way they work so as to serve their clients even better than before

IGNITE participants to take action, to actively use the take-aways from the event to positively impact on - and make ripples in - the industry.